How Designity 2x’ed their reply rates with Mailreef
By The Numbers
50k
Cold outbound emails per month
2.1%
Bounce Rate
2x
Reply rate compared to Google

Designity Overview:

Designity is a US-based creative team that provides firms with the expertise of creating directors to aid with a wide range of design and marketing creative solutions such as site design, publication, writing, and social media strategies. They've worked with huge brands such as the Anaheim Ducks, Calendly, and everything in between, helping them fulfill their creative and deadline needs.

The Challenge

Designity was using cold email, but was looking to take this channel to the next level as their current set up posed a couple of challenges:

  1. Inconsistent deliverability and response rates due to Google’s shared infrastructure.
  2. The significant time required to set up hundreds of mailboxes across multiple domains.

These are issues that can have far-reaching consequences for their clients if they do not have a way to properly manage and scale their sending solution, so they required a dependable and stable email sending solution that can meet all of their clients' needs while also being easily manageable at scale for their organization.

Enter Mailreef:

Designity used Mailreef's automated mailbox creation and dedicated email infrastructure to produce 120 mailboxes in less time than Google. This time-saving feature greatly improved the speed and efficiency with which new mailboxes can be created and linked to other services.

They received twice as many responses via Mailreef as they did with Google. By using their own dedicated server and IP, they obtained complete control over their sender reputation and were able to run an even more effective email campaign than their previous options. Designity's dedicated IP address enabled them to send with full authority to their target audience, increasing their response rate.

Beyond doubling their reply rate, they were also able to reduce the cost of their mailboxes by 51%, giving a significant boost to both their deliverability and their wallets.

“With Mailreef my campaign reply rates jumped up 200%. This is the way to set up cold email infrastructure.” - Kevin Ngam

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