When you use Google, Outlook, Zoho, etc… they put many companies on a single server/IP. The issue is, because there are so many other companies sharing your server, one bad actor can start to hurt your server. Eventually the entire server gets dinged and even if you’re doing cold email properly, the actions of other effects your reputation. This is why you can sometimes create a mailbox, and even before you send you’re first email, you’re immediately on a blacklist. With Mailreef, we give you a dedicated server, IP address, and your entire isolated mailbox infrastructure so you’re in charge of your own reputation. So no shared clients or domains outside of your own. Our tests are matching and surpassing Google and Microsoft’s deliverability benchmarks. We’re also month to month so you can always test for yourself against your existing infrastructure.