RB2B, from the founders of Retention.com, is a person-level website visitor identity tool that allows you to push LinkedIn profiles into Slack in Real-time. At its core, RB2B uses advanced algorithms to analyze each visitor's digital trail, allowing businesses to identify potential clients on an individual basis, even in the absence of direct engagement or registration. This remarkable capacity goes beyond simply identifying visitors; it also provides extensive insights into their purchasing intent.
RB2B aimed to scale their cold email program, which accounted for 21% of the company’s revenue and served as a consistent growth lever. Cold email was an effective strategy for growth, however, their current email infrastructure presented some challenges:
Using a shared IP address for sending was not ideal due to unreliable deliverability over time and potential issues with providers caused by other anonymous users, and the setup time alone for configuring hundreds of mailboxes under Google or Outlook would take dozens of hours, so RB2B needed to find an optimal solution for their problem.
RB2B used Mailreef's private email infrastructure to easily create hundreds of Mailboxes and restore stability to their cold email campaigns. The ability to create hundreds of mailboxes in minutes allowed RB2B to save massive amounts of time preparing for their campaigns, and Mailreef's export options allowed them to quickly connect them to their sender tools.
With Mailreef, they were able to setup mailboxes 83% faster and 54% cheaper compared to their previous solution, Google. This switch resulted in a one-year savings of $12,250 on email infrastructure.
Mailreef was not only faster and cheaper to set up, but it also increased reply rates by 15% during the same period. This offered RB2B a significant advantage over traditional mailboxes, enabling them to expand their business with less time and effort.
With our rigorous customer screening, we ensure unparalleled deliverability, setting the gold standard in the industry for cold emailing.
